Privacy Policy

This Privacy Policy statement applies to www.houseoftrue.com (“Website”) and House of True, LLC, a Delaware Limited Liability Corporation (“House of True LLC” or “We or Our”), (Website and House of True, LLC collectively referred to as “House of True”) and governs data collection and usage. The Website is an e-commerce site. By using the Website, you consent to the data collection practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered on the Website, House of True may collect personally identifiable information, such as, but not limited to:

• First and Last Name
• Mailing Address
• E-mail Address
• Phone Number

Furthermore, if you purchase House of True's products and/or services, House of True also collects billing and credit card information. This information is used to complete the aforementioned transaction.

Please be advised that if you directly disclose personally identifiable information or personally sensitive data through House of True's public message boards, this information may also be collected and used by others.

House of True does not collect any personal information about you unless you provide it to House of True through the Website or otherwise. However, you may be required to provide certain personal information to House of True when you elect to use certain products and/or services available on the Website. This information may include: (a) registering for an account on the Website; (b) entering a sweepstakes or contest sponsored by House of True or one of House of True's partners; (c) signing up for special offers from selected third parties; (d) sending House of True an email message, whether through the Website or otherwise; (e) submitting your credit card or other payment information to House of True when ordering and purchasing products and/or services on the Website. To wit, House of True will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us or other similar product and/or service offerings. House of True may also gather additional personal or non-personal information in the future.

Use of your Personal Information (Security and Term)

House of True collects and uses your personal information to operate its Website(s) and deliver the products and/or services you have requested.

House of True may also use your personally identifiable information to inform you of other products and/or services available from House of True and its affiliates.

Although no system or website can guarantee the complete security of your information, we take all commercially reasonable steps to ensure your information is protected in accordance with all applicable laws and regulations, as appropriate to its sensitivity.

We keep your information for as long as is necessary in accordance with the purpose for which it was collected, our business needs, and our legal and regulatory obligations. If we dispose of your information, we will do so in a way that is secure and appropriate to the nature of the information being disposed of.

Sharing Information with Third Parties

House of True does not sell, rent, or lease its customer lists to third parties.

House of True may, however, utilize your data to assist trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries.

House of True may also disclose your personal information, without notice, if required to do so by law or in good faith to: (a) conform to the law or comply with legal process served on House of True; (b) protect and defend the rights or property of House of True; and/or (c) act under certain circumstances to protect the personal safety of users of House of True or the public.

The Website may, from time to time, collect information about your online activities, over time and across different websites. When you use the Website or engage with our Products or Communications, third parties may also collect information about your online activities, over time and across different internet websites, online or cloud computing services, online applications, or mobile applications.

Tracking User Behavior

House of True may keep track of the Website and pages you visit within the Website, to determine what House of True products and/or services are the most popular. This data is used to deliver customized content and advertising to House of True customers whose behavior indicates interest in a particular subject area. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Our website does not currently change how it operates based on the detection of a “Do Not Track” or similar signal.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by House of True as well. This information may include, but shall not be limited to, your IP address, browser type, domain names, access times, and referring website addresses. This information is used to maintain the quality of House of True's products and/or services, and to provide general statistics regarding use of the Website.

Use of Cookies

The Website may use “cookies” to help House of True personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience by saving you time, as a cookie tells the web server that you have returned to a specific page. For example, if you personalize the House of True pages or register on the Website, a cookie helps House of True recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the Website, the information you previously provided can be retrieved, so you can easily use Website features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of House of True's services or the Website.

Links

The Website will contain links to other websites. Please be aware that we are not responsible for the content or privacy practices of such other websites. The Website may include links to websites/applications that are owned or operated by Third Parties. Please note these links are provided for your convenience and information and may operate independently from us and have their own privacy policies and/or notices. This Privacy Policy does not cover the practices of those websites/applications. We encourage you to review the privacy policies on those websites/applications to see how they collect and use information. Please be aware that when you leave the Website, you should read the privacy statements of any other website that collects personally identifiable information.

Security of your Personal Information

House of True secures your personal information from unauthorized access, use, or disclosure. House of True uses the following methods for this purpose:

• Secure Sockets Layer (“SSL”) protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the SSL protocol.

House of True strives to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while House of True strives to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the internet that are beyond House of True's control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and House of True through the Website cannot be guaranteed.

Children Under Thirteen

House of True does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, House of True may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.

If you would like to stop receiving marketing or promotional communications via email from House of True, you may opt out of such communications by unsubscribing from emails by replying “STOP”.

External Data Storage Sites

House of True may store your data on servers provided by third-party hosting vendors with whom we have contracted.

Changes to this Statement

House of True reserves the right to change this Privacy Policy from time to time and will notify you about significant changes in the way House of True treats personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on the Website, and/or by updating any privacy information on this page. Your continued use of the Website and/or services available through the Website after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Privacy Policy.

US State Rights

Depending on where you live, you may have the following rights:

• Right to Know / Access / Portability. Request that we confirm whether we are processing your information, obtain details about the processing activities, and obtain a copy of such information, subject to exceptions.
• Right to Delete. Request that House of True delete your information, subject to exceptions.
• Right to Correct. Request that House of True correct your information, subject to exceptions. Regardless of where you live, you may view and correct your account information by contacting us to request such changes.
• Right to Appeal. Appeal any denial of a Right to Access, Delete, Correct, or Opt-Out, as described above.
• Opt-Out of Promotional Messaging. Regardless of where you live, if you would like to stop receiving promotions, special offers, or member-exclusive events, you can update your email preferences by contacting us. Please note it may take up to 6-8 weeks to stop receiving these communications after updating your preferences.

AI Notice

Consent to AI Technology

We do not use artificial intelligence or other automated decision-making technology for “profiling” or “significant decisions,” as such terms are defined under applicable law, in connection with your personal or household use.

If you are a resident of California, please see our California Privacy Notice below.

California Privacy Notice and California Consumer Privacy Act

Rights

You have a right to submit requests to know/access, delete, correct, opt-out of the sale / sharing of your personal information, and to limit the processing of your sensitive personal information. To submit such requests, please send Us an email request. You have a right to exercise the above rights without being discriminated against.

Notice of Collection

Below is a list of the categories of personal information House of True has collected about California residents in the 12 months preceding the date this Privacy Policy was last updated. This list includes information about: (1) the categories of sources from which the information was collected; (2) the business or commercial purpose for collecting, selling, or sharing the information; and (4) the categories of Third Parties with whom we share the information.

• Identifiers (Includes Sensitive Personal Information): Includes information such as your name, signature, alias, postal address, and telephone number, unique personal identifier, online identifier, IP address, account log-in, email address, account name, driver's license number. Sensitive personal information within this category includes your social security number, driver's license number, state identification number.
• Personal Characteristics (Includes Sensitive Information): Includes information such as your age, race, ethnicity, gender expression, and gender identity. Sensitive personal information within this category includes information about your race.
• Financial Information (Includes Sensitive Information): Includes information such as your House of True account name and log-in information, bank account number and access code, and credit card and debit card number and access code. Sensitive personal information in this category includes your account log-in and password, bank account number and access code, and credit card and debit card number and access code.
• Internet or other Electronic Network Activity Information: Includes information described above.
• Commercial Information, such as records of your Products considered and purchased.
• Geolocation Information, such as your zip code and general location.
• Audio, Electronic, Visual, Thermal, and Related Information: Includes information such as photographs, video recordings, recorded messages, and in some cases personal temperature where appropriate.
• Inferences, derived from the above information.

Collection of Sensitive Personal Information

• Basic Identifying Information. Several pieces of information under this category may be considered sensitive personal information, including your social security number, driver's license number, or state identification number, where applicable.
• Demographic Information. Information such as that about your race, ethnicity, gender expression, gender identity, and sexual orientation may be considered sensitive personal information.
• Financial Information. Information such as your account login and password, bank account number and access code, and credit card and debit card number and access code may be considered sensitive personal information.
• Biometric Information. Information such as your facial geometry may be considered sensitive personal information.

Notice of Disclosure for a Business Purpose

To learn more about the categories of personal information we have disclosed for a business purpose, and the categories of third parties with whom we've disclosed such information, please see Sharing Information with Third Parties.

Notice of Use of Sensitive Personal Information

In certain circumstances, we may process your sensitive personal information for the purpose of deriving characteristics about you. You have a right to opt-out of the processing of sensitive personal information. To learn more about how to exercise this right, see US States Rights.

Notice of Financial Incentive

The purpose of this Notice of Financial Incentive is to explain to California residents the material terms of House of True's financial incentive or price or service differences that House of True's offers so that California residents can make an informed decision about whether to participate. House of True offers a number of different programs that may constitute a “financial incentive” under California law. Below please find a description of each “financial incentive program”.

Financial Discounts

From time to time, House of True may offer you financial discounts on Products in exchange for you providing personal information. For example, House of True may offer a discount on a purchase in exchange for an e-mail address or similar information. You may opt-in to such programs by providing House of True with the personal information requested. You may opt-out of the program at anytime by requesting that the personal information you requested be deleted. However, you may not be able to opt-out of the financial incentive if you've already received the financial benefit as part of the program. These price differences are reasonably related to the value of your personal information based on our internal data and good faith estimates of the value of your personal information.

California's “Shine the Light” Law

If you are a California resident and a House of True customer, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties' direct marketing purposes. To request this information, please send an email with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you via an email response.

California's “Eraser Button” Law

If you are a California resident under 18 years old and a registered user of the Site (as defined above), you can request that we remove content or information that you have posted to our website or other online services. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request the removal of content or information, please contact us.

Contact Information

House of True welcomes your questions or comments regarding this Privacy Policy statement. If you believe that House of True has not adhered to this statement, please contact House of True at:

House of True
6965 El Camino Real, Suite 105-571, Carlsbad, CA 92009
Email Address: info@houseoftrue.com